Luxury fashion brand Loewe has joined forces with the Tokuma Memorial Cultural Foundation for Animation to offer their support to the Ghibli Museum in Mitaka, Japan. This collaboration has been initiated as part of the Loewe Foundation’s ongoing efforts to promote and contribute to cultural projects. The primary objective of this partnership is to provide financial assistance to the Ghibli Museum, which is affiliated with the prestigious Ghibli animation studio, for a period of three years. The exact amount of aid has not been disclosed, but it is aimed at sustaining the museum’s cultural initiatives.
This announcement is particularly significant given the challenging circumstances that the Ghibli Museum has faced in the wake of the Covid-19 crisis. The museum, well-known for its captivating exhibitions and enchanting displays, has suffered from intermittent closures and a decline in visitor numbers due to the halt in international tourism. To help alleviate the financial strain, the city of Mitaka, located in the Tokyo metropolis, recently launched a crowdfunding campaign to support the museum’s operations until the beginning of next year.
Loewe’s creative director, Jonathan Anderson, has a deep admiration for the renowned Japanese animation studio, and this partnership further showcases his affinity. In January, Anderson unveiled a captivating capsule collection that paid homage to the beloved character from the iconic film “My Neighbor Totoro.” Through his creative vision and collaboration with the Ghibli Museum, Loewe aims to not only support the museum’s cultural objectives but also strengthen the bond between the worlds of fashion and animation.
Overall, the partnership between Loewe and the Tokuma Memorial Cultural Foundation for Animation is a remarkable initiative that highlights the importance of preserving and promoting cultural institutions such as the Ghibli Museum. By offering financial aid and support, this collaboration aims to ensure the continued success and sustainability of the museum, allowing it to thrive and captivate audiences for years to come.
Useful links:
1. Ghibli Museum Official Website
2. Loewe Official Website
