Luxury e-commerce platform Mytheresa has announced the appointment of Steven Xu as president of the company’s China and Asia-Pacific (APAC) region. Xu, a seasoned professional in the digital retail industry, will assume his new role on July 1 and will be tasked with overseeing all consumer-facing activities in the region.
With a wealth of experience in the areas of digital marketing and e-commerce, Xu previously held the position of vice president of digital marketing and e-commerce APAC at Ralph Lauren. During his tenure, he successfully managed the brand’s online business in the APAC region, with a particular focus on the Chinese market. Before joining Ralph Lauren, Xu held notable positions at British American Tobacco, Philip Morris, Ebay, and Edipresse.
The appointment of Xu highlights Mytheresa’s strong commitment to expanding its presence in the lucrative Chinese luxury market and catering to the sophisticated demands of Chinese luxury shoppers. The company has set its sights on becoming the leading global destination for luxury e-commerce.
In a bid to increase brand awareness among Chinese consumers, Mytheresa recently launched a flagship store on JD.com. This move is part of the company’s strategic efforts to tap into the vast potential of the Chinese market and establish a stronger foothold in the region.
In its most recent trading update, Mytheresa reported a remarkable 13.2% growth in gross merchandise value for the third quarter, amounting to €186.6 million. This impressive growth underscores the success and potential of Mytheresa’s business model in the highly competitive luxury e-commerce industry.
As Mytheresa continues to expand its operations and increase its influence in the Chinese luxury market, the appointment of Steven Xu as president of the China and APAC region reflects the company’s determination to succeed in this highly lucrative industry.
Useful links:
– Mytheresa Official Website: To explore Mytheresa’s wide range of luxury products and learn more about the brand’s story.
– JD.com: To visit Mytheresa’s flagship store on one of China’s largest e-commerce platforms.
