Luxury conglomerate LVMH has expanded its impressive roster of brand ambassadors with the addition of artistic gymnastics champion Mélanie de Jésus dos Santos as the brand ambassador for Christian Dior. This announcement comes as Dior prepares for the Paris 2024 Olympic and Paralympic Games, in which LVMH is a premium partner.
De Jésus dos Santos, who previously posed for Dior in April, is no stranger to the luxury label. The 23-year-old gymnast, born in Martinique, has an exceptional record, having won the European championship in artistic gymnastics four times. She also recently brought home a bronze team medal at the world gymnastics championships, ending a 63-year drought for the French artistic gymnastics team.
Acknowledging her talent, determination, and resilience, LVMH praised de Jésus dos Santos in a press release. Her journey to success has undoubtedly earned her the admiration of the public. She showcased her skills by reaching the finals of the uneven bars competition at the Tokyo 2020 Olympics. Starting her gymnastics career at the Saint-Etienne gymnastics center in France, de Jésus dos Santos now trains alongside US superstar Simone Biles in Houston, further cementing her status as an elite athlete.
LVMH’s partnership with the Paris Olympics was officially announced in July, coinciding with the release of its impressive H1 financial results. The company reported a 30% increase in net income, totaling €8.5 billion, and a 15% growth in revenue, reaching €42.2 billion. As part of this partnership, LVMH aims to offer direct support to athletes who have demonstrated remarkable journeys and embody the spirit of “Artisans of All Victories.”
The addition of brand ambassador Mélanie de Jésus dos Santos further strengthens LVMH and Dior’s presence in the world of sports, highlighting their commitment to excellence and celebrating the exceptional achievements of athletes. With the anticipation building for the Paris 2024 Olympic and Paralympic Games, it will be thrilling to witness the unfolding partnerships and the impact they will have on the sporting world.
Useful links:
1. [Dior Official Website](https://www.dior.com)
2. [LVMH Official Website](https://www.lvmh.com/)
