Luxury Chinese e-tailer Secoo has made headlines with the appointment of Federica Marchionni as the new CEO of Secoo International and Chief Strategy Officer of the Secoo group. This move comes on the heels of a significant investment of nearly €150 million from JD.com and L Catterton, demonstrating a strong commitment to expanding Secoo’s reach in international markets.
Marchionni’s illustrious career includes leadership roles at prestigious fashion brands such as Dolce & Gabbana and Land’s End, making her a perfect fit to spearhead Secoo’s global expansion initiatives. Richard Li, CEO and founder of the Secoo group, expressed optimism in Marchionni’s capabilities and their shared vision for the company’s future growth.
Since its inception in 2011, Secoo has garnered a sizable customer base of 20 million in China, offering a wide array of products from over 3,000 brands. The e-tailer is known for carrying luxury items from esteemed names like Roger Vivier, Versace, and Prada, and in 2017, reported the highest average purchase basket among similar e-commerce platforms in Asia. Financially, Secoo experienced a notable 44.2% increase in net revenue to reach €491 million in 2017, processing a total of 1,437,000 orders throughout the year.
The recent partnership with JD.com and L Catterton Asia, along with the distribution agreement with the Shandong Ruyi group, underscores Secoo’s ambition to expand globally. With Marchionni’s leadership and the substantial backing from key investors, Secoo is well-positioned to solidify its position as a premier luxury e-tailer with a global presence.
To learn more about Secoo and its expansion plans, visit their official website here. For updates on Federica Marchionni’s leadership journey, follow her on LinkedIn here.
