Luxury childrenswear brand Il Porticciolo is gearing up to open its flagship store on London’s renowned King’s Road in early September. Having outgrown its current location on Sydney Street, the London-based brand, known for producing its clothing in Italy, is eager to establish itself within the prestigious Sloane Stanley Estate.
The upcoming store will cover an impressive 1,077 square feet across two levels, providing ample space to showcase Il Porticciolo’s range of classic children’s clothing. The collection will feature exquisite pieces such as pure cashmere and merino wool jumpers, hand and machine-smocked dresses, and embroidered collar shirts. Additionally, customers will have access to a capsule selection of swimwear and accessories. The brand’s designs draw inspiration from traditional Italian fashion and cater to children up to the age of 12.
Founder Carola Ploederl Cafiero is thrilled about the move, expressing her belief that the King’s Road area presents the perfect opportunity to expand the brand’s already loyal customer base. She is excited to join the vibrant Chelsea community and become an integral part of it.
Sloane Stanley’s Property Director, Hannah Grievson, is equally enthusiastic about the new addition. She emphasizes the estate’s commitment to diversifying its childrenswear offerings and views Il Porticciolo as a stunning brand that aligns seamlessly with the estate’s existing creative and designer labels. Grievson sees Il Porticciolo’s decision to relocate to the King’s Road as a testament to the thriving community and high-class consumers it attracts.
The launch of Il Porticciolo’s flagship store on the renowned King’s Road symbolizes both the brand’s growth and its dedication to delivering timeless, top-quality children’s clothing. With its emphasis on traditional Italian style and meticulous attention to detail, Il Porticciolo aims to make a lasting impression within the heart of the Chelsea community, offering families a unique shopping experience.
Useful links:
1. Il Porticciolo Official Website
2. Sloane Stanley Estate Official Website
