Luxury cashmere brand Guest in Residence, founded by top model Gigi Hadid, is making waves in the fashion industry with its debut in France. The brand has opened a pop-up store at Le Bon Marché in Paris, showcasing its casual-chic style inspired by the 1970s aesthetic.
Located on the first floor of Le Bon Marché, the pop-up store will feature the brand’s essentials wardrobe along with its Fall/Winter 2023 collection. Items in the collection include a cropped ivory cardigan, rugby-style sweaters, a royal blue button-down polo, grey joggers, and the label’s signature gilet in powder pink. Fashion enthusiasts can explore and shop these stylish pieces until October 23rd.
Gigi Hadid shared her inspiration behind the collection, revealing that it draws from the psychedelic art movement of the 1970s. The collection incorporates elements such as visual art exhibitions, graphic motifs, patterns, and fabrics from the era known for pushing boundaries. By capturing the unique energy and spirit of a yearning for liberty, Guest in Residence aims to create pieces that evoke a sense of individuality.
This expansion into France is a part of Guest in Residence’s strategic plan to increase its international retail presence. The luxury label, which sources its high-quality wool from Inner Mongolia, has gained popularity among select high-end retailers. With Le Bon Marché as its exclusive partner in France, Guest in Residence plans to continue collaborating with leading retailers and e-tailers worldwide to extend its global reach.
Aside from its expansion into the French market, Guest in Residence has recently partnered with renowned online retailers Net-A-Porter and Ssense. The brand also has plans to launch concessions at Bergdorf Goodman in the US and Luisa Via Roma in Italy. Moreover, Guest in Residence is exploring collaborations with other brands to expand its product range and offer more diverse options to its customers.
In addition to its adult collection, Guest in Residence has proudly introduced a warm wardrobe for infants. Their capsule collection for babies includes brightly colored socks and a baby blanket, adding a touch of cuteness to the brand’s offerings. Now, both adults and their little ones can enjoy the luxury and comfort that Guest in Residence provides.
With its distinct blend of 1970s-inspired style and understated luxury, Guest in Residence is leaving a lasting mark in the fashion industry. Gigi Hadid’s role as both founder and creative director adds credibility and excitement to the brand’s expansion plans. Fashion enthusiasts eagerly anticipate what the future holds for Guest in Residence as it continues to grow and form partnerships with retailers worldwide.
For more information about Guest in Residence and its current collections, please visit Website 1.
To explore and purchase Guest in Residence products, visit the brand’s official store on Website 2.
