As we approach the Year of the Ox, luxury brands are eagerly unveiling their collections and exclusive pieces dedicated to the Chinese New Year. In this week’s BLSTK Replay, a strategic luxury watch developed by BalistikArt agency, we will delve into the significance and celebration of this event.
In recent years, the luxury industry has embraced the practice of launching capsule collections for various Chinese celebrations, and Lunar New Year is no exception. With each passing year, luxury brands offer their own unique interpretations of the twelve zodiac animals, captivating consumers with their creativity. After being deprived of a true celebration last year, anticipation and enthusiasm among consumers for this year’s festivities are at an all-time high. Luxury brands recognize this excitement and are going all out to expand their brand reach and adapt their brand codes to these cherished celebrations. Brands that specialize in intercultural branding truly understand the consumption patterns of the local market and the new challenges that come with it.
Many luxury brands are seizing this opportunity by launching ox-themed capsule collections, capitalizing on the tradition of Lunar New Year gifts. For instance, Burberry has reinvented its limited edition TB monogram, drawing inspiration from the powerful ox. Similarly, jewelry brand Baccarat is introducing its Zodiac x OX collection, featuring exquisite figurines that pay homage to the strength and significance of the bovine. While the ox may not possess the same level of allure and allure as some of the other zodiac signs, luxury brands are expected to go above and beyond with their marketing efforts to showcase their unique collections that are inspired by traditions and filled with optimism and hope.
However, the Year of the Ox holds more surprises beyond the world of luxury fashion. In this week’s BLSTK Replay, you will also discover fascinating insights into topics such as the collaboration between Mercedes Benz and Alicia Keys, the evolving Chinese market, the controversial use of fur, and the rise of green architecture. Stay informed with the latest in luxury and digital trends in BLSTK Replay n°337, the luxury and digital review by Balistik Art from 19.01.21 to 26.01.21.
To learn more about luxury brands’ Chinese New Year collections and the significance of the Year of the Ox, you may find the following links useful:
