Christmas in the luxury world is taking a peculiar turn this year. Following Prada’s uninspiring campaign, Jacquemus and Lanvin have now joined in by presenting their own unique Christmas tree campaigns. Known for his poetic approach, Jacquemus has veered towards a “nonsensical” brand of humor, reminiscent of Monty Python, as he satirizes the concept of the “male gaze” using intentional bad taste and minimalism – a style not too far removed from Diesel.
One aspect that stands out is the willingness to take risks during a time like the holiday season, where playing it safe tends to be the norm. The campaign’s aspirations are high, leveraging the star power of Kendall Jenner, who holds a prominent position in the realm of influence, thanks to our partner Launchmetrics.
Recognizing Jenner’s limitations in the realm of acting, Simon Porte has cast her in the role of a Christmas tree – audacious and self-aware. Porte has always excelled in choosing his words wisely, and the campaign’s simple title, “Garland,” serves as a pointer to where our attention should be focused.
Looking ahead to 2023, and in light of the somber atmosphere of the present times, the luxury industry is concocting an “anti-quiet luxury” Christmas. Certainly, this approach won’t resonate with everyone.
Useful Links:
– Launchmetrics: Resources for Luxury Brands
– Jacquemus Official Website
