Luxury brand Smythson has recently made a significant announcement with the appointment of Xavier Rougeaux as its new CEO. This strategic move marks an exciting new chapter for the 130-year-old brand as it looks towards future growth and expansion. Rougeaux’s return to Smythson, where he previously served as the chief commercial officer, brings a wealth of experience and knowledge in the luxury fashion sector. His impressive resume includes senior roles at esteemed brands such as Loro Piana, Valextra, and Sergio Rossi, showcasing his expertise in building global brands across various luxury segments.
Smythson, renowned for its exquisite leather goods and luxury stationery, boasts a prestigious clientele that includes members of royalty, iconic celebrities, and prominent political figures. The brand’s flagship stores in prime London locations, along with boutique outlets and concessions in top department stores, have solidified Smythson’s reputation as a premier destination for luxury goods.
Jacques Bahbout, Chairman of Smythson, expressed his confidence in Rougeaux’s leadership, stating that his experience and understanding of the brand make him the perfect candidate to steer Smythson towards its ambitious goals. With Rougeaux at the helm and Luc Goidadin as the creative director, Smythson is well-positioned to leverage its heritage while pushing boundaries in the luxury market.
Rougeaux’s appointment signals a new chapter in Smythson’s journey, one that promises growth, innovation, and an unwavering commitment to excellence. As the brand sets its sights on global expansion, Rougeaux and Goidadin’s collaboration is poised to elevate Smythson’s status as a top-tier luxury brand, both in the UK and beyond.
To learn more about Smythson and its luxury offerings, visit their official website here. For updates on the latest collections and brand news, follow Smythson on Instagram here.
