Are you in need of a luxurious musical escape? Many brands now consider playlists to be an essential part of their brand content strategy, offering custom-made ambiance tracks or curated selections of songs. Here is our selection of brands offering unique playlists for you to discover or rediscover this summer 2020.
FENTY, the luxury fashion house led by Rihanna, has its own distinctive sound. As part of its strengthened digital strategy, the brand has unveiled a collection of exclusive playlists for the summer season. Created by close collaborators of the brand, including creative director Jahleel Weaver, musician Steve Lacy, and model Imaan Hammam, these playlists can be found exclusively on Apple Music.
Prada, the Milanese brand, shares nearly twenty compilations on its Spotify account. These playlists are all tied to fashion shows, campaigns, and events, including the latest Prada Mode Paris event at Maxim’s.
Ever wondered what Virgil Abloh, the artistic director of Louis Vuitton Men’s collections and founder of Off-White, listens to? Besides being a DJ in his spare time, Abloh enjoys a diverse selection of tracks, including artists like Miles Davis, Prem, and Manga Saint Hilare. He shared his top tracks at the beginning of the year, giving insight into his personal music preferences.
Moncler, the outerwear brand, has unveiled a series of compilations as part of its digital project #WarmlyMoncler. These compilations are created by its designers, including renowned designer Simone Rocha, adding another dimension to the brand’s digital presence.
Celine, the fashion house under the artistic direction of Hedi Slimane, has launched a unique playlist curated by Slimane himself. Alongside this initiative, Celine also showcases a series of photographic portraits featuring the performers of the twenty selected tracks, creating a visual and auditory experience for its audience.
Chanel, known for its timeless elegance, offers a variety of playlists on its Apple Music account. In addition to runway ambiance playlists, the brand also features compilations curated by friends of the brand, such as Caroline de Maigret, Pharrell Williams, Soo Joo Park, Ibeyi, and the faces of the latest Chanel Eyewear campaign, Sebastien Tellier and Angèle.
Gucci, a brand that is never short of creativity, provides a plethora of musical content on its Spotify account. To celebrate the release of the Epilogue collection, creative director Alessandro Michele has unveiled his own music selection. Alongside this playlist, Gucci offers a mix of podcasts and compilations, including music selections curated by members of the Gucci Gig community. From the “Chilling with Massimo Bottura” playlist by the chef of the two Gucci Osteria gourmet restaurants to the “In the Gucci Store” compilation by French musician Soko, there is something for every listener’s taste. Additionally, Gucci offers a series of tracks that evoke the fragrance “Mémoire d’une odeur.” Don’t forget to check out our selection of luxury podcasts as well.
If you’re looking to enhance your listening experience this summer, these brands offer an array of luxurious playlists that cater to different tastes and moods. Immerse yourself in their sound and indulge in a musical journey.
Useful links:
– [FENTY Summer Playlists on Apple Music](https://www.apple.com/music/)
– [Chanel Playlists on Apple Music](https://www.apple.com/music/)
