Lulu Guinness has recently made a significant announcement by appointing Sandra Mertens-Lustig as its new CEO, a move that is expected to bring a fresh perspective to the renowned accessories specialist brand. With a start date of January 13, Mertens-Lustig’s appointment signifies a new era for the company, as she comes equipped with a wealth of experience in strategic merchandising and a solid background in managing high-end brands.
Having worked in key fashion capitals such as Paris, New York, and Shanghai, Mertens-Lustig has a deep understanding of the luxury and premium accessories market. Her impressive career includes roles at esteemed fashion houses like Ralph Lauren, Kenzo, and Coach. Notably, she most recently held the position of managing director at Agent Provocateur, where she made a notable impact following its acquisition by Four Holdings in 2017.
As she steps into her new role at Lulu Guinness, Mertens-Lustig will collaborate closely with creative director David Hodgson to infuse a fresh and innovative global perspective into the brand. Chairman James McArthur has expressed enthusiasm for her appointment, highlighting her ability to complement Hodgson’s creative vision with her commercial acumen and inspirational leadership style.
To accommodate Mertens-Lustig’s arrival, the company’s former managing director, Paul Spinks, will transition to a non-executive director role on the board. With Mertens-Lustig’s extensive industry experience and proven track record, Lulu Guinness is well-positioned to continue its legacy of success and embark on a new chapter of growth and revitalization under her capable leadership.
To learn more about Lulu Guinness and their new CEO, Sandra Mertens-Lustig, visit their official website here. Additionally, for updates on the latest developments in the fashion industry, visit a reputable fashion news website here.
