Italian luxury fashion retailer LuisaViaRoma is making major strides in the industry with the recent announcement of a pop-up store opening in New York City and the renovation of its famous Florence boutique. As the Florence store commemorates its 90th year in business and the e-commerce site celebrates its 20th anniversary, LuisaViaRoma is entering into a new chapter filled with thrilling changes.
Originally founded in Paris during the 1920s by Luisa Jaquin and Lido Panconesi, LuisaViaRoma later found its permanent home in Florence. The addition of Lido’s nephew, Andrea Panconesi, to the business proved instrumental in elevating LuisaViaRoma to global recognition with the introduction of its e-commerce platform.
During the launch of Carine Roitfeld’s CR Fashion Book in Paris, CEO Andrea Panconesi unveiled the brand’s ambitious plans for the near future. The brand is preparing to debut a pop-up store at Manhattan’s Spring Studios from November to December, while simultaneously revamping their Florence boutique into a “home” setting complete with a lounge, kitchen, bedroom, and bathroom specifically designed to showcase beauty products.
The innovative project, known as ‘LVR Home for the Holidays’, was brought to life by interior designer Cristina Celestino. Each room within the boutique will highlight a carefully curated selection of LuisaViaRoma’s fashion, accessories, and beauty collections, offering customers a distinctive and immersive shopping experience.
By embracing these upcoming developments, LuisaViaRoma remains committed to its heritage while paving the way for the future of luxury retail. Keep an eye out for the latest updates on the new store opening and the innovative boutique design at LuisaViaRoma.
To learn more about LuisaViaRoma’s luxury fashion offerings and upcoming projects, visit their official website here.
For a sneak peek at the conceptual ‘LVR Home for the Holidays’ project, take a look at their official Instagram page here.
