Ludovic de Saint Sernin, the French designer known for his provocative and sensual designs, has once again grabbed the attention of the fashion world with his latest ad campaign. Featuring Spanish model Fernando Lindez, who is quickly rising to stardom, the campaign pushes boundaries and challenges societal norms.
Photographed by the renowned Belgian photographer Willy Vanderperre, the images capture Lindez in a state of raw sensuality. Wearing nothing but a necklace or using a mesh tote bag to cover his genitals, the photos exude eroticism and leave little to the imagination.
Ludovic de Saint Sernin has always been unafraid to explore themes of eroticism in his designs. Since the launch of his eponymous label in 2017, he has gained a reputation for his uninhibited and provocative aesthetic. His work has been recognized by the fashion industry, with accolades such as being a finalist at the LVMH Prize in 2018 and winning the ANDAM’s creative label award in the same year.
However, this latest ad campaign takes Ludovic de Saint Sernin’s provocative vision to new heights. The images convey a story of hedonistic freedom and assertive sensuality, encapsulating the essence of the brand. Despite not featuring any pieces from the label’s upcoming Spring/Summer 2022 collection, except for a top and a few accessories, the campaign has generated significant buzz.
This ad campaign signifies a pivotal moment for Ludovic de Saint Sernin as he transitions from Paris Fashion Week Men to the womenswear fashion week. By blurring the lines and challenging traditional gender norms, the designer once again defies societal expectations.
Looking ahead, Ludovic de Saint Sernin’s next runway show on March 3 promises to continue pushing boundaries and presenting his unique vision of sensuality and eroticism. It is evident that this designer is unafraid to make a statement and spark conversations with his daring and provocative designs.
In an industry that often plays it safe and adheres to societal norms, Ludovic de Saint Sernin’s ad campaign stands out for its boldness. By daring to push the boundaries of acceptability, the designer sets himself apart and establishes his brand as a powerful force in the fashion world.
Overall, Ludovic de Saint Sernin’s latest ad campaign has made a significant impact with its raw sensuality and daring approach. As the fashion industry continues to evolve and explore new frontiers, it is designers like Ludovic de Saint Sernin who redefine what is possible and inspire others to challenge conventions.
Please find two useful links related to the article below:
1. Vogue: Ludovic de Saint Sernin Fall 2021 Menswear
2. Harper’s Bazaar: Ludovic de Saint Sernin at Paris Fashion Week
