Lucio Di Rosa, a renowned figure in the luxury fashion industry, has taken his success to new heights with the opening of his second showroom, LDR22, in Milan. This exciting venture follows the launch of his first showroom in Los Angeles earlier this year. However, LDR22 isn’t your average store or showroom. It is a one-of-a-kind concept that combines the best elements of both to create a truly exclusive and inviting environment for VIPs and luxury labels.
Di Rosa, who has an impressive portfolio working with top fashion brands such as Armani, Versace, and Dolce & Gabbana, embarked on this venture due to his observation of a lack of proper communication between designers, labels, and the celebrities they dress. He strongly believes that establishing a personal connection amongst all parties is essential for effectively promoting luxury fashion.
Located in the magnificent Palazzo Meli Lupi di Soragna, an 18th-century mansion, the Milan showroom spans over 700 square meters and is divided into seven rooms. This unique space boasts stunning design elements like a fresco in the main living room and marquetry floors. Additionally, there is a discreet courtyard where celebrities can arrive and be picked up by their drivers.
What sets LDR22 apart from other showrooms is its commitment to providing a residential-like experience for its guests. Di Rosa’s goal is to make celebrities feel at home by welcoming them into a warm and intimate setting. The showroom features a dining room and three living rooms, each curated to display products from the featured labels based on style and category.
In addition to its luxurious design, LDR22 is infused with personal touches from Di Rosa himself. The furniture and design objects in the showroom are carefully selected from his nearby residence, each carrying its own story and memory. To enhance the sophistication of the space, Di Rosa partnered with Milanese luxury design brand Fornasetti for the exquisite wallpaper and reception room.
LDR22 not only offers a visually stunning showcase for luxury labels but also provides them with bespoke consulting services. With his extensive experience in the industry, Di Rosa guides emerging labels on brand communication, content creation for social media, and business strategy. His approach focuses on fostering genuine and long-term relationships with celebrities, rather than simply paying them to wear products.
Originally from Tuscany, Di Rosa now divides his time between Milan, Los Angeles, London, and Monte Carlo. He studied at the prestigious London School of Economics before kickstarting his career with an internship at Armani. After working with several luxury brands, he decided to establish his own showroom, which has since garnered tremendous success with its unique concept.
By opening LDR22 in Milan, Di Rosa aims to bridge the gap between labels and celebrities in Europe. He firmly believes that celebrities possess the power to significantly boost a label’s visibility and profitability, particularly through red-carpet appearances and social media exposure.
The success of Lucio Di Rosa’s showrooms in both Los Angeles and Milan serves as a testament to his innovative approach and deep understanding of the luxury fashion industry. By creating an inviting and exclusive space for VIPs, he has revolutionized how labels promote their products. With his distinctive concept, Di Rosa is on track to continue making waves in the fashion world.
Useful links:
1. Learn more about LDR22 on their official website [here](https://www.ldr22.com/).
2. Discover the luxury design brand Fornasetti [here](https://www.fornasetti.com/).
