Louis Vuitton, the renowned luxury label and subsidiary of LVMH Moët Hennessy Louis Vuitton, has unveiled its plans to boost production in France. LVMH CEO Bernard Arnault has confirmed that two new sites will be opened by the company before the year ends, bringing the total number of Louis Vuitton sites in France to 20.
Arnault expressed his confidence in the global economic situation and emphasized that geopolitical crises are unlikely to impact the company’s operations. He cited the fact that Louis Vuitton successfully navigated through the recent economic crisis, emerging even stronger. The growing demand for European fashion and accessories has contributed to increased sales for luxury conglomerates like LVMH, Kering, and Richemont.
The significance of the fashion and luxury industry as France’s largest exporter has been recognized by French President Emmanuel Macron. Arnault’s announcement reinforces Louis Vuitton’s commitment to bolstering the French economy and upholding the country’s stature as a leader in the fashion and luxury sector.
In a display of their commitment to exceptional craftsmanship and innovation, Louis Vuitton has recently inaugurated two new leather goods workshops in Vendome and Aze, both located in France. French Finance Minister Bruno Le Maire and Louis Vuitton CEO Michael Burke accompanied Arnault on his first visit to these sites. Burke highlighted the impressive surge in sales of Louis Vuitton’s iconic trunks to customers from America, China, and Korea, likening it to the popularity witnessed in the 19th century.
In response to the escalating demand for exotic products, Louis Vuitton has established a dedicated workshop in Vendome, housed within a former abbey. The company acknowledges the significance of sustainable practices in the fashion industry and is committed to maintaining responsible trade.
Apart from the production sites in France, Louis Vuitton has operational facilities in California and Texas, along with sites in Italy and Spain. This expansive production network allows the brand to cater to a global audience while upholding its commitment to unrivaled craftsmanship.
Louis Vuitton’s decision to expand production in France underscores the brand’s dedication to craftsmanship, innovation, and sustainability. With the launch of two new sites, the luxury label is poised to meet the surging demand for its iconic products while contributing to the growth of the French economy.
Useful links:
1. Business of Fashion
2. The Economist
