During the 59th International Contemporary Art Biennale in Venice, the luxury brand Louis Vuitton is making a unique and artistic statement by showcasing a selection of its publications in the city’s famous “edicole”. These newsstands, which are an iconic part of Venice’s cultural landscape, serve as the perfect backdrop for Louis Vuitton Editions to make a grand return.
The brand previously made waves during the winter season at the Photo Saint-Germain festival in Paris, where they displayed their travel books along the banks of the Seine. These bookstalls are recognized as intangible cultural heritage by UNESCO, highlighting the significance of this artistic endeavor. Now, Louis Vuitton is taking the opportunity to extend their presence at the Contemporary Art Biennale in Venice.
Louis Vuitton Editions has carefully curated a selection of books from their well-known collections including “City Guide,” “Fashion Eye,” and “Travel Book.” These publications are placed in historical kiosks throughout the city, with each kiosk undergoing a renovation and repainting process in collaboration with the city municipality. It’s not just about showcasing the books, but also about preserving and celebrating the rich heritage of Venice’s iconic kiosks.
In addition to being a visual delight, these kiosks will also serve as a venue for book signings and interactions with authors and illustrators. This infusion of art and literature creates a unique experience for visitors and residents alike, as they immerse themselves in the world of Louis Vuitton Editions.
The kiosks participating in this initiative include prominent locations such as San Marco Square, Accademia, Campo Santo Stefano, San Zaccaria, and Campo Sant’Angelo. This carefully planned distribution ensures that art enthusiasts can easily access and enjoy the Louis Vuitton publications throughout the city.
It’s important to note that this initiative coincides with the installation “Apollo” by German artist Katharina Grosse, which is presented by Espace Louis Vuitton Venezia during the 2022 Biennale. This collaboration further enhances the artistic atmosphere surrounding Louis Vuitton’s presence in Venice.
To sum it up, Louis Vuitton is making a bold artistic statement by showcasing their publications in the iconic kiosks of Venice during the Contemporary Art Biennale. This initiative celebrates both the brand’s commitment to art and the cultural heritage of the city. It’s an immersive experience that combines literature, art, and heritage in a unique and memorable way.
Useful links:
– Vogue Italia
– Louis Vuitton Official Website
