Louis Vuitton, the iconic French luxury brand known for its exquisite designs, has once again proven its innovative spirit with the release of a new online video game. Titled “Endless Runner,” this game is a creative offshoot of the brand’s Autumn-Winter 2019 menswear collection, spearheaded by the talented designer Virgil Abloh.
Drawing inspiration from the fantastical New York street setting of Louis Vuitton’s March runway show, “Endless Runner” takes players on a nostalgic journey through retro-themed environments. From navigating brick walls and storefronts to dodging obstacles like garbage cans and construction zones, the game offers a thrilling and visually captivating experience.
Players can collect Louis Vuitton logos scattered throughout the game to earn points and increase their score as they progress. The launch of this interactive game coincided with the opening of a temporary Louis Vuitton boutique in southern Manhattan, creating a buzz among fashion aficionados and gaming enthusiasts alike.
While Louis Vuitton’s Men’s Autumn-Winter 2019 collection initially stirred controversy with its references to Michael Jackson, the brand made a bold decision to distance itself from the pop icon following the release of a controversial documentary. This proactive stance showcases Louis Vuitton’s dedication to responding to public sentiment and evolving with the times.
By seamlessly combining the worlds of fashion and gaming, Louis Vuitton has once again solidified its position as a trailblazer in the luxury market. The “Endless Runner” video game not only allows fashion enthusiasts to engage with the brand’s latest collection in a fun and interactive way, but also underscores the brand’s commitment to embracing technology and creativity in the digital landscape.
In a world where innovation is key, Louis Vuitton continues to push boundaries and redefine the concept of luxury through forward-thinking initiatives like “Endless Runner.” This fusion of technology, creativity, and style is a testament to the brand’s adaptability and vision for the future.
To play the “Endless Runner” video game, visit the Louis Vuitton website here. Explore more about Louis Vuitton’s latest collections and innovations. here.
