Louis Vuitton, one of the world’s leading luxury brands, has joined the Non-Fungible Token (NFT) trend with the launch of a special anniversary experience called “Louis: The Game.” This interactive game is part of the brand’s broader content campaign to celebrate the 200th birth anniversary of its founder.
The game, which was released on August 4th, revolves around Vivienne, a charming mascot adorned with the iconic Louis Vuitton monogram. Vivienne embarks on a captivating quest to find 200 birthday candles across six unique realms. Each candle unlocks elements that showcase important milestones in Louis Vuitton’s life, from his early days as a trunk maker to the establishment of his prestigious fashion house.
While this gaming initiative showcases Louis Vuitton’s dedication to storytelling and gamification, it also delves into the world of digital ownership with the inclusion of NFTs. “Louis: The Game” features a collection of 30 collectible digital creations, including ten pieces designed by renowned digital artist Beeple. This collaboration builds upon their previous partnership in 2018.
However, it should be noted that these NFTs are not available for commercial sale. Instead, they are presented for educational and pedagogical purposes, as stated by Michael Burke, CEO of Louis Vuitton, in an interview with the Financial Times. This innovative move serves as a test for the brand, exploring the possibilities of luxury digital products. Similar strategies have been adopted by other brands like NARS, which offers a free NFT artwork for download along with paid digital creations.
“Louis: The Game” is accessible for download on both iOS and Android platforms, allowing users to immerse themselves in the enchanting world of Louis Vuitton while celebrating the brand’s remarkable history.
Please refer to the following links for more information:
1. Louis Vuitton Official Website
2. Financial Times
