Louis Vuitton is expanding its owned media content strategy with “The Magazine,” a curated selection of thematic content that aims to enhance the News section of its website. This move comes a few months after the luxury brand launched its LVTV channel on YouTube and IGTV, showcasing its commitment to digital storytelling.
Previously known as “LV Now,” the News section has now been transformed into a platform called “The Magazine.” This section is available on the new version of the LV App on both iOS and Android, as well as on the popular Chinese social network Tencent. Through “The Magazine,” Louis Vuitton aims to provide users with a more immersive and engaging experience.
“The Magazine” is divided into several categories to cater to different interests. The “Fashion” section features the latest creations, launches, runway shows, and high-profile campaigns, keeping fashion enthusiasts up to date with the brand’s offerings. The “Travel” category focuses on City Guides and Objets Nomades, offering travel inspiration and showcasing the brand’s expertise in luxury travel accessories.
For art and culture enthusiasts, the “Art and Culture” section explores the programming of the Fondation Louis Vuitton, traveling exhibitions, and artistic collaborations. This section allows readers to dive into the brand’s longstanding relationship with the art world. In the “La Maison” category, Louis Vuitton presents its new retail initiatives and decodes its commitments and corporate announcements, giving readers insights into the brand’s latest ventures.
Celebrity fans of Louis Vuitton will enjoy the “Celebrities” section, which revisits shared moments with celebrities and other friends of the house. This section provides an exclusive glimpse into the brand’s connections with the world of entertainment and high-profile individuals.
By offering a diverse range of content across various topics and formats, “The Magazine” allows Louis Vuitton to further strengthen its 360-degree storytelling. Users can explore different aspects of the brand’s universe, from fashion and travel to art and culture, all within the same strategic platform. This not only enhances the brand’s online editorial presence but also provides a more holistic experience for users.
To ensure widespread distribution and reach, the Louis Vuitton virtual magazine is expected to be sent out through a push newsletter format. This will enable subscribers to stay up to date with the latest content and developments from the brand.
With “The Magazine,” Louis Vuitton continues to evolve its digital content strategy, creating new avenues for engagement with its audience and reinforcing its position as a leading luxury brand in the digital sphere.
Useful links:
– For more information on Louis Vuitton’s digital initiatives, visit their website here.
– To explore “The Magazine” and experience Louis Vuitton’s curated content, visit their website here.
