Ultimz Journal is delighted to announce that Louis Vuitton, the renowned luxury fashion house, has enlisted the expertise of Johnny Coca to bring his unique vision to its women’s leather goods collections. This appointment marks a prestigious comeback for Coca, who previously served as the creative director for British brand Mulberry before joining the Louis Vuitton team.
Starting from June 2nd, Coca will collaborate with Nicolas Ghesquière, the artistic director for Louis Vuitton’s women’s collections, in designing handbags and accessories. This announcement holds a special significance for Coca, as his journey in the fashion industry began with Louis Vuitton while studying at the Boulle School of Applied Arts. In his statement, Coca expressed his pride in joining forces with Ghesquière and the Louis Vuitton team to develop women’s bags and high-end leather goods. For him, this opportunity represents a return to his roots, where he first discovered his passion and honed his craft in the Asnières workshops. It symbolizes a new chapter in his creative journey, blending heritage with modernity.
Before joining Louis Vuitton, Coca established his name at Celine, where he created iconic it-bags like the Boogie, Trapeze, Classic Box, and the triple pouch Trio. His expertise in crafting coveted accessories is certain to bring a fresh perspective to Louis Vuitton’s renowned leather goods offerings.
Louis Vuitton’s decision to appoint Coca reflects the brand’s dedication to revitalizing and energizing one of its most profitable business segments, particularly during these challenging times. In the first quarter of 2020, the luxury giant experienced a 15% decline in sales. Nonetheless, the Fashion & Leather Goods division, which includes the handbag and accessories category, witnessed a relatively limited decrease of 10%, mainly due to the substantial growth of online sales.
By leveraging Johnny Coca’s talent and vision, Louis Vuitton aims to capitalize on the enduring appeal of its women’s leather goods, continuing to meet the ever-evolving demands of luxury consumers worldwide. With the promising combination of Coca’s expertise and Ghesquière’s artistic direction, Louis Vuitton is poised to retain its position as a leader in the luxury fashion industry.
Sources:
– Louis Vuitton – Johnny Coca Collection Announcement
– Business of Fashion – Louis Vuitton Hires Johnny Coca
