According to a recent global study conducted by Raisin UK, Louis Vuitton has been crowned as the most popular luxury brand in the UK. This prestigious title not only applies to the UK, but Louis Vuitton also takes the crown as the most-searched-for luxury fashion brand in the world.
Surpassing popular luxury fashion brands such as Lacoste, Gucci, Dior, and Calvin Klein, Louis Vuitton reigns supreme when it comes to online searches for luxury brands in the UK. However, it is worth noting that although Louis Vuitton receives the highest number of searches for a luxury brand in the UK, the majority of these searches actually originate from the US, closely followed by Germany.
In the UK, two key brands under the Kering umbrella, namely Balenciaga and Gucci, take the second spot in terms of popularity. Similarly, in the US, Gucci and home-grown label Coach follow Louis Vuitton in the popularity rankings. The trend continues in Australia, where Chanel claims the coveted third spot.
On a global scale, Lacoste secures the second position after Louis Vuitton. The brand’s popularity is particularly strong in its home country of France, where it generates a significant number of monthly searches. Lacoste dominates the luxury brand searches in France, witnessing a considerable increase of 22% in interest since 2020. Coming in closely behind Lacoste in global popularity, Louis Vuitton solidifies its second spot, with Dior claiming the third place.
This study showcases the enduring allure and international recognition of luxury brands. Louis Vuitton’s position as the most sought-after luxury brand in both the UK and worldwide further solidifies the brand’s status as an industry leader. Additionally, the presence and popularity of other renowned luxury brands like Gucci, Chanel, Balenciaga, and Dior highlight the consistent demand for luxury goods in the global market.
As the fashion industry continues to adapt to changing consumer preferences and online shopping habits, this study sheds light on the online behavior of luxury brand shoppers. It provides valuable insights into the brands that receive the highest search volumes, indicating potential areas for growth and market expansion.
In conclusion, Louis Vuitton emerges as the front-runner in the race for the most popular luxury brand in the UK and around the globe, according to a comprehensive study on online shopping habits. The brand’s widespread appeal and recognition demonstrate its strong foothold in the luxury market. Alongside luxury powerhouses like Gucci, Chanel, and Balenciaga, the demand for luxury goods remains robust. This study underscores the significance of understanding consumer behavior and preferences in effectively catering to the demands of the luxury market.
Useful Links:
– Louis Vuitton Official Website
– Raisin UK Official Website
