Louis Vuitton Couture House had an exciting unveiling of its Cruise 2022 collection through a show that was broadcasted on Tuesday, June 15 at 2pm Paris time. The filming of the show took place in Cergy-Pontoise, a town located in the Paris region.
Artistic director Nicolas Ghesquière carefully curated the collection, which is titled “Singular Geometry.” The name suggests that the designs feature unique and distinctive shapes and cuts. However, organizing international shoots has become increasingly challenging due to confinement measures and social distancing. To mitigate these challenges, Louis Vuitton decided to choose a location close to home and focused on a set based in the Paris region.
The set design itself is visually stunning and captures the essence of the collection. It includes a maze of black and white columns, a vibrant red bridge, and matching arches. The attention to detail in the set design adds an element of drama and enhances the overall visual experience of the show. In fact, astute viewers who had seen teaser videos shared by the fashion house had already recognized two key sites from the Axe Majeur, an architectural trail created by Dani Karavan in the 1980s in Cergy-Pontoise. These recognitions have now been officially confirmed by Louis Vuitton.
Fashion enthusiasts and fans of the brand can look forward to the pre-recorded runway show, which will be broadcasted on Louis Vuitton’s social media platforms and website. This ensures that the collection can be enjoyed by a wide audience, regardless of their location. It is an innovative approach that embraces digital platforms to bring the latest fashion to the global community.
Overall, the Louis Vuitton Couture House’s Cruise 2022 collection promises to be a visual feast with its unique silhouettes and captivating set design. By showcasing the collection through digital means, the brand continues to adapt and find new ways to engage with its audience.
For more information about the show and the collection, you can visit Louis Vuitton’s official website [link] and follow them on their social media platforms [link].
(Note: The links provided are not live, as they are for demonstration purposes only.)
Sources:
1. [Louis Vuitton Official Website](https://www.louisvuitton.com/)
2. [Louis Vuitton Instagram](https://www.instagram.com/louisvuitton/)
