Louis Vuitton has recently announced that J-Hope, a member of the popular South Korean group BTS, will be joining their team as the brand’s newest ambassador. This collaboration further solidifies the influence that BTS has in the luxury fashion industry. Previously, another BTS member, Suga, was named as the face of Valentino, and Jimin joined forces with Dior. With J-Hope now on board as the new face of Louis Vuitton, the group is making waves as luxury ambassadors.
J-Hope is well-known for his incredible dancing, singing, and songwriting skills, and he will represent the Louis Vuitton brand in their upcoming campaigns. The fashion house described him as “charismatic on stage and off, constantly pushing the boundaries of art and inspiring an international audience.” This appointment is not surprising, as Louis Vuitton has previously collaborated with BTS. Two years ago, the fashion house released a promotional video featuring all seven members of the group dressed in Louis Vuitton outfits from their Fall-Winter 2021 collection. The video garnered over 3.6 million views on YouTube in less than 24 hours and has now surpassed 6 million views.
This partnership with J-Hope is just one example of a growing trend of luxury brands being drawn to K-pop stars. It’s not just male artists who are getting these opportunities, as female K-pop stars have also made their mark in the luxury industry. Just last month, Bulgari collaborated with Lisa from the group Blackpink. Bulgari released two limited-edition watches, catering to Lisa’s international fan base. One watch had a diameter of 33mm and was limited to 700 pieces, while the other had a diameter of 23mm and was limited to 300 pieces. Lisa has also worked as an ambassador for M.A.C Cosmetics and Céline.
It’s evident that the world of luxury fashion recognizes the immense talent and global influence of K-pop stars. Collaborating with these artists allows brands to tap into a massive fan base and create unique, limited-edition products that captivate both loyal fans and fashion enthusiasts. As K-pop continues to dominate the music industry, we can expect to see more partnerships between luxury brands and these incredible performers in the future.
For more information on Louis Vuitton’s collaboration with J-Hope and BTS, you can visit their official website [insert relevant link here]. To explore the Bulgari collaboration with Lisa from Blackpink, check out their official website [insert relevant link here].
