Louis Vuitton is the latest fashion and luxury brand to team up with fashion blogger Chiara Ferragni, who boasts an impressive 25 million followers on Instagram. Ferragni’s previous collaboration with Tod’s contributed to the company’s increased stock price and established her as a sought-after partner.
In this new partnership, Louis Vuitton has enlisted Ferragni to promote their latest shoe model, the LV Archlight Slingback. Designed by Louis Vuitton art director Nicolas Ghesquière, the high-heel model combines elements of couture with a streetwear twist, drawing inspiration from the iconic LV Archlight sneaker.
The campaign for the LV Archlight Slingback was photographed on the streets of Milan and at Casa degli Atellani, a historic palazzo known for its vineyards once cultivated by Leonardo da Vinci. Ferragni can be seen in the campaign wearing Louis Vuitton attire, showcasing the new slingbacks, and interacting with her dog.
For Ferragni, this collaboration with Louis Vuitton is a significant milestone in her career. She has previously worked with luxury brands like Dior and Chanel, and expressed her excitement about the partnership on Instagram, stating that it fulfills one of her childhood dreams.
Ferragni’s influence expands beyond fashion brands, as she has collaborated with diverse companies such as Intimissimi, Pantene, Amazon, Swarovski, Pomellato, Evian, Nespresso, Ghd, Hublot, and Bulgari. This collaboration with Louis Vuitton further solidifies her position as a top influencer in the industry.
Louis Vuitton’s decision to collaborate with Ferragni highlights the growing impact of digital and social media in the fashion industry. By tapping into the large following that Ferragni commands, the luxury brand aims to broaden its reach and connect with a younger, digitally-savvy audience.
As influencer marketing continues to evolve, collaborations with popular figures like Ferragni have become essential components of brands’ marketing strategies. By aligning themselves with influential individuals, brands can leverage their reach and credibility to promote their products to a wider audience.
The collaboration between Louis Vuitton and Chiara Ferragni is set to be a success, combining Ferragni’s star power with Louis Vuitton’s iconic status in the fashion world. In an industry that is adapting to the digital era, partnerships such as this one underscore the importance of embracing new marketing channels and engaging with online influencers to stay relevant and capture the attention of discerning consumers.
Useful links:
1. Louis Vuitton official website
2. Chiara Ferragni’s Instagram profile
