Italian luxury brand Loro Piana has recently made a significant addition to its top commercial team with the appointment of Marco Giacometti as the new Chief Commercial Officer (CCO). Giacometti takes over from Jean-Baptiste Debains, who had served as the Managing Director for retail and wholesale for six years. Starting his role in May, Giacometti will be responsible for overseeing the brand’s commercial operations.
Giacometti brings a wealth of experience in the luxury industry, having begun his career with auditing firm Arthur Andersen before transitioning to the fashion and luxury sector in 1999. He spent 13 years at Tod’s, an Italian footwear label, where he held various positions, including Global Head of E-commerce. In 2012, he joined Fendi, owned by luxury conglomerate LVMH, where he took charge of several regions and eventually became the President of Asia-Pacific. He most recently held the position of CCO at Valentino before joining Loro Piana.
This reshuffle in Loro Piana’s senior executive team began last November when Damien Bertrand, formerly the Managing Director of Dior, took over as the brand’s head. In March, Philippe Lamy, the Head of EMEA at Loro Piana, left to become the CEO of cosmetics group La Prairie. With the appointment of Giacometti, the company aims to strengthen its executive team and position itself for future growth.
Debains, who is stepping down as CCO, will remain with Loro Piana until the end of the month to ensure a smooth transition. There are rumors suggesting that he may take on a new position within LVMH, potentially overseeing the Asia-Pacific region for Christian Dior.
As an esteemed brand owned by luxury conglomerate LVMH, Loro Piana is renowned for its exceptional quality cashmere products. The brand has a rich heritage and is known for its commitment to craftsmanship and sustainability. With the addition of Giacometti to its team, Loro Piana is poised to continue its success in the luxury market and further solidify its position as a leader in the industry.
Useful links:
1. Loro Piana Official Website
2. LVMH Official Website
