Loretta Caponi, the renowned Florence-based business known for its exquisite handcrafted sleepwear and linens, is making its mark on the American market. Under the direction of Lucia Caponi and her son Guido, the brand is set to launch a collection with Nordstrom later this month, marking a significant milestone for Loretta Caponi.
The upcoming collection at Nordstrom will feature nine pieces, including sleepwear, daywear, and bridal options. Drawing inspiration from the brand’s embroidery design archives, the collection showcases a reimagination of classic stitching techniques. Customers will have the opportunity to admire and experience the brand’s exceptional craftsmanship and unique designs at six Nordstrom locations.
The partnership with Nordstrom has come to fruition thanks to the keen eye of fashion director Rickie de Sole. De Sole has been closely following Loretta Caponi for multiple seasons, recognizing the brand’s talent and potential. The selected in-store locations will offer customers the chance to indulge in Loretta Caponi’s romantic aesthetic, characterized by handcrafted embroidery and luxurious textiles.
Expressing enthusiasm for the collaboration, de Sole exclaimed, “We are thrilled to have Loretta Caponi launching at Nordstrom just in time for summer. The Florentine luxury label brings an air of romanticism that elevates a summer wardrobe with beautiful, handcrafted embroidery and breezy noble textiles. I can’t wait for our customers to get their hands on such a special collection.”
Beyond the partnership with Nordstrom, Loretta Caponi is also set to open a shop-in-shop at Harrod’s in June. This venture will focus primarily on home and bed linens, expanding the brand’s offerings beyond apparel. The opportunity to establish a shop within Harrod’s has been a long-standing goal for Guido Caponi, who joined the company in 2015.
While the brand contemplates the opening of a stand-alone store in New York, its current focus lies in expanding its presence through wholesale channels. Presently, Loretta Caponi has nearly 70 accounts globally, with 20 of them located in the United States. Guido Caponi recognizes the American consumers’ appreciation for European craftsmanship and believes that a physical presence in New York would prove invaluable for the brand’s growth.
Under Guido Caponi’s leadership, the company has witnessed a significant increase in production. From initially handcrafting approximately 300 pieces per collection, exclusively sold through private orders, Loretta Caponi now produces 5000-6000 pieces. These pieces are circulated through the brand’s Florence atelier, retail space, and wholesale clients. Guido Caponi’s commitment to preserving artisan craftsmanship is exemplified through the annual training of young individuals in embroidery techniques.
Loretta Caponi takes great pride in being “100 percent Made in Italy,” showcasing a strong dedication to the traditions and heritage of Tuscan craftsmanship. As the brand expands its presence in the American market, it continues to offer customers the opportunity to revel in the beauty and artistry of handmade luxury goods.
To learn more about Loretta Caponi and shop their collections, visit their official website [here](https://www.lorettacaponi.com/) and explore their Instagram page [here](https://www.instagram.com/lorettacaponi/).
