Loop Generation, one of the most well-known pre-owned designer fashion retailers, has expanded its presence in the kidswear market with the opening of Mini Loop, its second store. Located in London’s Chelsea, this new store aims to capitalize on the increasing interest in pre-owned luxury designer baby and kidswear. Mini Loop follows the successful launch of Loop Generation’s first store, which focused on women’s and menswear and was also situated in Chelsea.
This expansion into the kidswear sector comes after Loop Generation secured investments from fashion entrepreneurs Touker Suleyman and Tom Singh. Suleyman, the owner of Hawes & Curtis and Ghost, and Singh, the founder of New Look, recognized the potential in Loop Generation’s pre-owned designer fashion concept and decided to support the business.
Mini Loop offers a curated selection of pre-loved luxury items for babies and kids, featuring high-end brands such as Baby Dior, Bonpoint, Burberry, Chloé, Dolce & Gabbana, Fendi, Gucci, Jacadi, Loro Piana, Moncler, and Ralph Lauren. However, the store goes beyond just offering products and aims to provide a unique shopping experience for its young visitors. Children accompanying their parents can enjoy watching classic cartoons like Tom & Jerry and Scooby-Doo on vintage monitors.
Located adjacent to Loop Generation’s main store at 303 Brompton Road, Mini Loop proudly claims to be the first London store dedicated to offering high-end pre-loved luxury items for babies and kids. The founders of Loop Generation, Ewa Kozieja and Piotr Krzymowski, established the authenticated resale platform in 2019 with the mission to address the issue of approximately £30 billion worth of unworn clothing lingering in UK wardrobes.
With the opening of Mini Loop, Loop Generation solidifies its position as a leading player in the pre-owned designer fashion market. By expanding into kidswear, the retailer aims to meet the growing demand for luxury pre-owned items for children. The success of their first store and the support from renowned fashion investors demonstrate the potential for growth and success in Loop Generation’s innovative business model. As the fashion industry continues to prioritize sustainability and ethical practices, Loop Generation’s pre-owned concept offers an attractive solution for fashion-conscious consumers seeking high-end items at a fraction of the original price. The opening of Mini Loop marks an exciting new chapter for Loop Generation, and the retailer is well-positioned to continue thriving in the pre-owned fashion market.
Links:
1. Loop Generation Official Website
2. The Pre-Owned Luxury Market: Getting Its Time in the Sun
