In anticipation of Paris Fashion Week, Longchamp, the luxury leather goods house, is venturing into new territory by collaborating with Pokémon. The collaboration kicks off with the iconic character Pikachu, sporting a jockey’s bomb as a nod to Longchamp’s heritage, adorning the brand’s signature foldable bags. The collection will feature four variations, including black and white LGP canvas or embossed leather versions. Sophie Delafontaine, the Creative Director of Longchamp, expressed her excitement about exploring the gaming and entertainment world, specifically the inspiring realm of Pokémon and its beloved mascot, Pikachu.
As part of the celebration for Paris Fashion Week, gaming activations will also take place. From October 2nd to 8th, the Pokémon Go interface will showcase costumed characters donning caps or top hats. The in-game store will provide players with a free virtual Longchamp item – a digital backpack for their avatars.
The luxury industry is increasingly embracing the trend of creating 100% virtual clothing and accessories to connect with new generations of consumers in interactive and familiar environments. Prominent houses like Louis Vuitton, the official partner of the League of Legends game, have collaborated to design virtual outfits. Gucci, on the other hand, has invested in styling avatars through its Tennis Clash and Sneaker Garage initiatives. Other brands such as Givenchy, Marc Jacobs, and Valentino have also made appearances on the popular game Animal Crossing, while the fashion platform Drest has centered its concept around virtual wardrobes.
For those interested in the physical collection, the Longchamp x Pokémon collaboration will be available from October 13th to November 17th, 2020, at pop-up stores in Paris located at 271 rue Saint-Honoré and Printemps Haussmann.
To learn more about this exciting collaboration, visit the official Longchamp website and the Pokémon official website.
