French luxury brand Longchamp is mourning the loss of its President, Philippe Cassegrain, who passed away on November 30th due to complications from Covid-19. Cassegrain, the son of the brand’s founder, Jean Cassegrain, dedicated more than six decades of his life to Longchamp. Under his leadership, Longchamp experienced remarkable success and growth.
One of Cassegrain’s most notable contributions to the brand was the design and launch of the iconic Pliage bag in 1993. During a trip to Japan, he discovered the art of origami, which inspired him to create this innovative bag. The Pliage bag’s folding design and practicality captured the attention of fashion enthusiasts worldwide. Since its introduction, Longchamp has sold over 30 million units of the Pliage bag, making it one of their best-selling and most iconic items.
The Pliage bag offers customers a wide range of options to choose from, including different sizes, colors, special editions, and the ability to personalize the bag according to individual preferences. This versatility has contributed to the bag’s enduring popularity and has made it a must-have accessory for fashion-conscious individuals.
At the age of 83, Philippe Cassegrain passed away, leaving a lasting legacy at Longchamp. In recent years, he had gradually passed on the management responsibilities of the family-owned company to his children, while still holding the title of President. His achievements and innovations have solidified Longchamp’s position as a leading luxury leather goods brand.
As we reflect on Philippe Cassegrain’s remarkable career and the impact he had on Longchamp, it is important to remember his contributions not only to the brand but also to the fashion industry as a whole. His ingenuity and dedication have left an indelible mark, and his legacy will continue to inspire future generations in the world of luxury fashion.
Useful Links:
– Longchamp Official Website
– Business of Fashion
