Lone Design Club (LDC) is teaming up with renowned UK department store Fenwick to create an exciting pop-up space in Fenwick’s flagship store on Bond Street in London. Running from September 12th to October 16th, the LDC x Fenwick store-in-store pop-up aims to showcase the talents of independent designers, offer interactive workshops, and host thought-provoking events, all with a strong focus on sustainability.
This collaboration between Lone Design Club and Fenwick is a clear testament to their shared commitment to nurturing emerging designers, revolutionizing the retail landscape, and championing sustainability. By combining Lone Design Club’s innovative approach with Fenwick’s storied history, this partnership promises to create an experience that truly embodies the dynamism and creativity of independent design.
Founder of Lone Design Club, Rebecca Morter, expressed her excitement about the collaboration, highlighting how it represents the power of unity in the fashion world. She believes that by blending the unique essence of Lone Design Club’s innovation with Fenwick’s visionary perspective for the future, they can create something truly extraordinary.
Leo Fenwick, Head of Brand and Community at Fenwick, also praised the partnership, emphasizing the company’s dedication to ethical and responsible business practices. He emphasized the importance of embracing change to provide customers with a more sustainable and innovative experience.
LDC, now in its third year, has successfully secured prime locations across the UK by partnering with landlords to activate unused retail spaces temporarily. Notable collaborations have included locations in London, Cardiff, Leeds, and Bromley. These partnerships have demonstrated that landlords are open to new, more creative ways of working, and have shown that independent brands can access fantastic locations.
The LDC x Fenwick pop-up is another example of Lone Design Club’s commitment to supporting independent designers and promoting conscious consumption. With its immersive experience and emphasis on sustainability, it is sure to delight fashion enthusiasts who are searching for unique and ethically sourced pieces. As the fashion industry continues to evolve, collaborations like this highlight the significance of collective ingenuity and the boundless possibilities that arise when innovative minds collaborate.
Useful links:
– Lone Design Club
– Fenwick
