London’s Connaught Village is set to welcome a new addition to its collection of independent brands with the arrival of Sprezzatura, a sustainable and handmade British shoe brand for women. Known for its signature style of incorporating woven fabrics from iconic names such as Liberty and Gainsborough, Sprezzatura adds texture and print to their fashion-meets-classic pieces.
Situated on Dorchester Place, the opening of Sprezzatura in Connaught Village is a perfect fit for the brand. The neighborhood, which forms part of the Hyde Park Estate, has gained a reputation as a discovery destination in London, offering a carefully curated mix of high-end independent labels.
The area, owned by the Church Commissioners for England, is also attracting other enticing additions. Faeger, an interior design studio and homeware retailer, will open on the same street, while Connaught Cellars, a boutique wine and spirits merchant, is relocating to a larger retail space on Connaught Street.
Charlotte Moss, Senior Asset Manager at Church Commissioners, expressed her excitement about these new additions, noting that Sprezzatura and Faeger provide bespoke, best-in-class services that will complement the existing mix of independent and unique retailers. Ellie Grimes, from Colliers International’s Central London Retail team, who facilitated the leasing of these units, emphasized the importance of selecting the right brands to drive footfall in the area, recognizing Connaught Village as a hidden gem renowned for its carefully curated luxurious tenant mix.
With the arrival of Sprezzatura, Connaught Village further solidifies its position as a premier destination for independent and unique fashion brands in London. As customers increasingly seek out sustainable and handmade options, Sprezzatura’s focus on ethically sourced materials and craftsmanship is sure to resonate with the discerning shoppers of Connaught Village.
Useful links:
– Sprezzatura Official Website
– Connaught Village Official Website
