London Fashion Week has unveiled its provisional calendar for the upcoming digital-only season set to debut this weekend. The event will commence on Friday morning, presenting a diverse range of talent within the fashion industry. The British Fashion Council made the decision to cancel its June menswear season and transitioned it into a co-ed season due to the lockdown measures implemented across Europe in March.
In adherence to social distancing protocols, live runway shows with physical audiences will not be a part of this weekend’s lineup. The recently announced provisional calendar showcases a variety of designers, with a particular emphasis on innovative digital experiences. One of the anticipated highlights is Roksanda’s LFW Designer Diary scheduled for Sunday, offering a distinctive look into the current fashion landscape.
Through the virtual platform, London Fashion Week aims to be a global hub hosting interviews, podcasts, designer diaries, webinars, and digital showrooms. This online space serves as an avenue for designers to share their narratives and insights from the past months. According to Oxford Economics data, the fashion industry significantly contributes to the UK economy, with a direct GDP impact of £35 billion and 890,000 employed individuals in 2019.
The British fashion calendar will feature 51 events encompassing pre-recorded videos, live interviews, and engaging discussions. Emerging designers such as Marques’ Almeida, Lou Dalton, Bianca Saunders, Charles Jeffrey Loverboy, and Preen by Thornton Bregazzi will present their innovative ideas. Despite the absence of key players like Burberry and Jonathan Anderson this weekend, there is a compelling lineup of events scheduled.
Noteworthy moments include Farfetch’s tribute to London, The Webster’s 3D film featuring Natasha Zinko, and John Lewis’s “catwalk challenge.” The BFC has organized the long weekend into three sections: The LFW Schedule, Explore Section, and Designer Profiles. The Explore Section will delve into topics like systemic racism, creative collaborations, and industry celebrations with leaders and influencers.
In conclusion, the digital-only London Fashion Week promises to be an experimental and immersive event, showcasing the resilience and creativity of the fashion industry during these trying times. With a diverse array of events and presentations, the weekend is poised to be a whirlwind of artistry, innovation, and inspiration.
For more information on London Fashion Week, visit their official website.
To stay updated on the latest fashion trends and news, explore Vogue UK.
