The decision by London Fashion Week in September to go fur-free marks a significant milestone in the fashion industry. It is the first major fashion week to make such a bold stance, with all designers on the official schedule agreeing to forego the use of real fur. This move has been widely applauded by the British Fashion Council, signaling a cultural shift towards more sustainable and responsible practices.
The decision by designers, international brands, and consumers to move away from real fur reflects a growing commitment to ethical and cruelty-free fashion choices. Burberry’s recent announcement that it will no longer use real fur in its collections, along with its pledge to phase out existing fur products, is a clear example of this shift. The British luxury brand’s decision to end the practice of burning unsold products has been praised by the British Fashion Council.
The Positive Fashion initiative, spearheaded by the BFC, has played a key role in promoting positive change within the fashion industry. Through events like sustainability seminars featuring influential figures and businesses, as well as initiatives like the Models First Initiative, the BFC has been instrumental in driving the industry towards a more ethical and sustainable future. Recognizing designers like Richard Quinn with prestigious awards further demonstrates the industry’s dedication to rewarding and promoting responsible practices.
As the fashion industry continues to evolve towards greater sustainability, London Fashion Week’s fur-free decision serves as a powerful example for future events and designers globally. This decision sets a precedent for the industry as a whole, encouraging designers and fashion weeks worldwide to prioritize ethical and cruelty-free practices in their collections.
For more information on sustainable fashion practices, visit Vogue Business and The Good Trade.
