London Fashion Week Digital: A Sunday Between Post-Apocalypse and Innocence
London Fashion Week’s first digital online season perfectly encapsulated the current societal landscape with themes of sustainability, inclusivity, innocence, and survival. Despite the absence of live runway shows, the weekend was brimming with creativity and attitude that defined this unique fashion event.
Designer Matthew Miller’s “Post Apocalyptic Merchandise” set the stage for the weekend with a thought-provoking collage of archive footage. By incorporating retro exercise videos, robot factories, and models donning masks and statement t-shirts, Miller aimed to mirror the turbulent and uncertain times we are navigating as a society.
Preen by Thornton Bregazzi took a different approach, showcasing innocence through a video featuring a fresh-faced model dancing in vibrant red gowns in an urban park at sunset. The overall ambience was whimsical and enchanting, offering a beacon of hope amidst the challenges of the present day.
Initially planned as a menswear season, the British Fashion Council pivoted to a gender-neutral digital platform in response to the pandemic. The weekend kicked off with an insightful interview with fashion icon Sir Paul Smith, shedding light on the creative hurdles and business setbacks faced during the lockdown. Central Saint Martins’ presentation of MA students’ work showcased a burst of creativity and novel perspectives.
Throughout the weekend, industry leaders like GQ’s Dylan Jones and designer Christopher Raeburn engaged in discussions, sharing candid insights and addressing the hurdles within the fashion industry. A palpable yearning for innocence and creativity permeated the event, evident in the diverse array of presentations and projects.
From Osman Yousefzada’s impactful video shot in Bangladesh to Charles Jeffrey’s live performance fundraiser for UK Black Pride, London Fashion Week Digital emerged as a dynamic platform for artistic expression and social awareness. Noteworthy moments included Stephen Jones’ collaboration with fashion doll Noonnoouri and Crown of Ruins’ Sustainable Headdress Collection, spotlighting sensational and youthful creativity.
As Mulberry’s My Local party marked the finale of the weekend, London Fashion Week Digital culminated in a celebration of creativity, fortitude, and innovation in the face of adversity. The event epitomized the resilience and adaptability of the fashion industry in embracing a new era of digital engagement and societal transformation.
Explore more about London Fashion Week Digital on their official website here and stay updated with the latest fashion trends.
