London Fashion Week (LFW) is taking a leap into the digital realm by collaborating with IBM to create a cutting-edge platform that will revolutionize the fashion industry. The goal is to develop a digital experience that captures the vibrant and creative energy of the in-person event and provides an immersive experience for fashion enthusiasts worldwide. Through this platform, consumers will have the opportunity to engage with LFW through various digital channels, including fashion, music, art, and culture.
Under the guidance of IBM iX, the LFW experience will be transformed to be more human-centered and value-driven. The focus is on enhancing existing features and experiences, such as City-Wide Celebrations, Event Schedules, Google Maps, and Carousels, to replicate the essence of the physical event in the digital space. The aim is to create an interactive and innovative platform that showcases the work of the talented designers and brands featured at London Fashion Week.
Kristine Long, a representative from IBM iX UK and Ireland, emphasizes the importance of showcasing innovative designers and brands in the digital realm. The partnership with IBM will enable immersive engagement, connecting designers with buyers, media, and consumers during the event. As LFW evolves into a hybrid format that blends physical and digital experiences, the collaboration with IBM will be pivotal in delivering a groundbreaking and state-of-the-art platform for the fashion industry.
Clara Mercer, the Communications Director of the British Fashion Council, also highlights the significance of immersive engagement in the fashion industry. By expanding their partnership with IBM, the aim is to create a digital platform that offers the most innovative and immersive experience for the fashion industry.
Through the redesign of the LFW website, fashion enthusiasts can anticipate an innovative and interactive digital platform that truly captures the essence of London’s fashion scene. The collaboration between London Fashion Week and IBM is set to push the boundaries of digital fashion experiences and pave the way for the future of the industry.
For more information about the collaboration between London Fashion Week and IBM, visit IBM’s official website.
To stay updated with the latest news and updates from London Fashion Week, visit their official website here.
