London Fashion Week has announced the dates and line-up for its upcoming event, which will once again prioritize a digital approach. The event will be held from June 12-14 and will showcase both women’s and menswear collections in a primarily digital format. However, there will also be some physical activations in accordance with official guidelines. This digital strategy will continue into September, even as physical shows are reintroduced for the September 17-21 Fashion Week.
The June edition of London Fashion Week aims to celebrate excellence in design and creativity, with a particular focus on promoting growth with sustainability. This theme aligns with the Institute of Positive Fashion Forum, scheduled for June 10, and will revolve around three key pillars: environment, people and community, and craftsmanship.
Although the official schedule is yet to be released, the line-up for London Fashion Week has been unveiled. The event will feature renowned designers and brands such as Ahluwalia, Av Vattev, Bethany Williams (a recent award recipient), Dilara Findikoglu Ltd, Jordanluca, Liam Hodges, Lyph, Marques ‘ Almeida, Nicholas Daley, Olubiyi Thomas, Per Götesson, Preen by Thornton Bregazzi, Pronounce, Qasimi, Robyn Lynch, Staxx, Teija, University of Westminster, and DiscoveryLab in collaboration with Toni & Guy. The DiscoveryLab show is particularly anticipated, as it will showcase the works of talented designers including Abigail Ajobi, Auroboros, Azura Lovisa, Béhen, Chloe Baines, Djokic, Maxime, Mayyaagayeva, Noirgaze, Paolo Carzana, and Shek Leung.
Despite the ongoing challenges and uncertainties brought about by the Covid-19 pandemic, London Fashion Week remains steadfast in its commitment to spotlighting the best of British fashion and supporting the industry’s growth. By embracing a digital-first approach, the event can adapt to the current circumstances while still providing a platform for designers and brands to showcase their creations.
As the fashion industry continues to navigate the ever-changing landscape, this digital-first edition of London Fashion Week serves as a testament to the resiliency and ingenuity of the fashion community. It enables designers to reach a global audience without the constraints of physical events and reinforces the importance of sustainability and responsible practices in the fashion world.
London Fashion Week promises to captivate audiences once again, with its captivating line-up of established and emerging designers. From groundbreaking designs to stimulating themes, this event will be a celebration of creativity and a testament to the indomitable spirit of the fashion industry.
Useful links:
1. London Fashion Week Official Website
2. British Fashion Council Official Website
