London Designer Outlet, situated in Wembley Park, has recently reported its strongest ever April sales figures. The outlet experienced a remarkable 16% increase in sales compared to the previous year and a notable 17% increase since April 2019. These impressive results highlight the resilience of the outlets sector as a whole. Furthermore, the first quarter sales of the outlet mall reached an impressive £19.7 million, exhibiting a 17% year-on-year growth and setting a new record for the best first quarter.
This surge in sales can be attributed to a particularly successful two-week Easter holiday period. For the first time, the Easter season brought in over £5 million in sales, indicating that visitors to the outlet were spending more. In fact, the average transaction value saw a substantial 14% increase compared to levels before the pandemic. These figures suggest that customers are embracing the shopping experience and are willing to invest in premium offerings.
Despite the ongoing challenges within the retail industry and the prevailing cost of living crisis, London Designer Outlet has managed to achieve five consecutive months of breaking sales records. This accomplishment is quite remarkable, considering the difficult circumstances faced by retailers today.
The allure of the outlet mall can be attributed, in part, to the presence of renowned brands such as Adidas, Nike, Calvin Klein, Tommy Hilfiger, and The Cosmetic Company Outlet. These brands have chosen to expand their operations and open flagship stores at the London Designer Outlet, further enhancing its appeal and reputation. This trend is further supported by the continuous development and growth at Wembley Park. Over the past decade, the number of residents at Wembley Park has increased significantly, from 1,700 to 10,000 individuals.
Another crucial element contributing to the success of the London Designer Outlet is its excellent accessibility. Wembley Park’s location offers easy access to a wide area, including the densely populated London region and the surrounding counties. This convenient transport links ensure that the outlet attracts a broad range of customers, boosting its popularity and footfall.
In summary, the impressive performance of London Designer Outlet reflects the robustness of the outlets sector as a whole. With record-breaking sales in April and continuous growth, the outlet mall proves to be a sought-after destination, particularly during challenging times in the retail industry. Furthermore, with the presence of expanding brands and the ongoing development at Wembley Park, London Designer Outlet is well-positioned for sustained success in the future.
Useful Links:
1. London Designer Outlet Website
2. Wembley Park Website
