London-based start-up, Compare Ethics, has secured an impressive investment of nearly £500,000 to further its mission of championing sustainable businesses in the wake of recent supply chain scandals. The surge of consumer interest in ethical and sustainable products has created a perfect storm for the company to thrive.
The backbone of Compare Ethics is its sustainability platform, designed to bridge the gap between conscientious consumers and trustworthy sustainable products. With a substantial injection of £441,739 in pre-seed funding, the company is gearing up to enhance its B2B offerings and tackle the pervasive issue of greenwashing in the industry. This funding round was led by Ascension Ventures, with support from Mariana Capital, The London Fashion Fund, The Fund, Innvotec, and a group of angel investors.
Co-founded by Abbie Morris and James Omisakin, both recognized as Forbes 30 Under 30 entrepreneurs, Compare Ethics differentiates itself through its innovative use of data-driven product verification. The platform currently boasts an array of nearly 50 brands and is actively developing cutting-edge B2B technology solutions to aid brands and retailers in their sustainability endeavors, ultimately empowering consumers to make informed choices.
James Omisakin emphasized the importance of businesses prioritizing sustainability to foster ethical economies. Brands that authentically engage in conversations around sustainability stand to thrive in today’s competitive market landscape. Ascension Ventures Partner, Remy Minute, echoed optimism in Compare Ethics’ potential to catalyze positive change within the industry. As a firm committed to investing in technology with social impact, Ascension Ventures recognizes the transformative power of Compare Ethics in reshaping sustainability efforts across the supply chain.
In this era of rising ethical consumerism and prevalent greenwashing, initiatives like Compare Ethics play a pivotal role in promoting transparency and accountability. Through their innovative technology and steadfast commitment to sustainability, Compare Ethics is poised to lead the way towards a future that is both ethical and environmentally aware.
To learn more about Compare Ethics and their impactful initiatives, visit their official website here and stay updated on their latest developments in sustainable business practices.
