Loewe’s latest menswear show was an awe-inspiring exploration of the influence of celebrity culture, the power of the internet, and a unique collaboration with LA-based artist Richard Hawkins. The show was held at the picturesque Garde Républicaine barracks near the Seine, where a stunning cathedral-like set was constructed, featuring gothic windows and multimedia art installations. These installations ingeniously combined elements of Renaissance religious paintings, saintly icons, and gay soft porn, all featuring Loewe’s brand ambassadors.
One of the key focal points of the show was the profound impact of technology on the fashion industry. Loewe’s creative director, Jonathan Anderson, delved into how the internet has blurred cultural boundaries, giving birth to countless online subcultures. He also explored the concept of using smartphones to capture images as a means of self-validation in an era where media pervades every aspect of our lives.
Anderson’s vision for the show was eloquently reflected in the invitation, which showcased a captivating collage painting by Richard Hawkins, mirroring the motifs and colors that would be presented throughout the collection. The models gracefully strutted down the runway in an eclectic mix of ensembles, ranging from casual jogging pants and floor-sweeping cassocks to luxurious chenille dressing gowns and trendy sweatshirts. The accessories, including vibrant orange and blue horsehair-adorned totes and weekender bags, added a distinctive touch to the overall aesthetic.
The collection itself showcased a captivating blend of statement pieces. Lime green and bright orange cabans paired with sneakers and bare legs made a bold and unforgettable fashion statement, while oversized check gingham shirts effortlessly combined with cargo pants exuded a relaxed yet stylish appeal. Of course, Loewe’s signature raw suede also made appearances, with tinted beige and tobacco coats stealing the spotlight and ensuring the brand’s iconic touch was present throughout.
The front row of the show boasted an impressive lineup of notable celebrities, including Nicholas Hoult and Zayn Malik, who found themselves seated beneath the show’s mock stained glass windows. The carefully curated soundtrack for the show featured iconic songs like Guns N’ Roses’ “Wanted Dead or Alive,” creating a captivating blend of the sacred and the profane, further enhancing the overall experience.
Jonathan Anderson expressed his admiration for Richard Hawkins, praising his unique sense of humor and his remarkable ability to seamlessly merge different elements of media. Hawkins ingeniously incorporated Loewe windows from the 1920s into the cathedral set, adding an additional layer of depth and historical significance to the overall showcase.
Overall, Loewe’s menswear show was an intellectually stimulating and visually breathtaking exhibition of creativity and innovation. Jonathan Anderson’s exceptional talent for seamlessly blending art, fashion, and technology resulted in a show that not only pushed the boundaries of the fashion industry but also left a lasting impression on all who witnessed it. With its cathedral-like set filled with celebrity ambassadors, Loewe has solidified its position as a brand that continues to captivate, inspire, and redefine the world of fashion.
Links:
1. Loewe Official Website
2. Richard Hawkins Official Website
