Loewe’s Fall-Winter 2020 collection took menswear to new heights with a playful and twisted vision that defied traditional fashion norms. Held at the stunning UNESCO headquarters in Paris, the show exuded modernism and architectural beauty, setting the stage for a truly unforgettable experience.
As attendees made their way through a side entrance, they were transported to what felt like a New England pier, complete with a lacquered black boardwalk and concrete pylons that added to the surreal atmosphere. The runway showcased a range of unconventional pieces, from apron-like dresses that transformed into extravagant ball gowns in striking shades of gold, green, copper, and orange.
Designer Jonathan Anderson drew inspiration from 50s ball gowns and childhood memories of playing dress-up in front of a mirror, resulting in a collection that pushed the boundaries of traditional menswear. The iconic elephant bags and purses made a bold statement, featuring oversized leather and snakeskin pachyderms adorned with Indian medals that added a touch of whimsy to the lineup.
Anderson’s innovative approach to design, influenced by historical elements and global travels, has catapulted Loewe into the forefront of the fashion world. The Fall-Winter 2020 collection showcased luxurious fabrics like double-face cashmere, paired with daring silhouettes that blurred the lines between masculinity and fantasy. Each piece in the collection exuded a sense of playfulness, optimism, and mystery, inviting wearers to explore different facets of their personality through clothing.
With Loewe’s transformation under Anderson’s leadership, the fashion house has solidified its position as a top player in the industry, boasting a substantial increase in annual turnover. The Fall-Winter 2020 collection encapsulated Anderson’s vision of clothing as a means of self-expression, allowing individuals to embody various personas and embrace different facets of their character.
To learn more about Loewe’s Fall-Winter 2020 collection and Jonathan Anderson’s innovative designs, visit Loewe’s official website and Vogue’s coverage of the show.
