Loewe’s debut on the menswear runway this season was a true standout among many debuts. The brand’s creative director, Jonathan Anderson, known for his stylish presentations at the house’s St Germain headquarters, decided to switch things up and hold the show at UNESCO’s Paris HQ. This change in venue created a unique ambience in a concrete cavern adorned with a massive orange wall hanging by German artist Franz Erhard Walther.
The collection showcased a range of attention-seeking and commercially viable pieces, including Western chaps with open zips, pants resembling waders, and shamans sporting ragged coats stuffed with mattresses. Anderson’s love for classic pieces with a unique twist was evident in oversized trench coats, crocheted ponchos, silk shirts featuring Marilyn Monroe prints, and cable knits adorned with semi-precious stones.
The collection also included tailored suits with a twist, inspired by Loewe’s womenswear line, featuring shearling jackets with suede patch pockets and trompe-l’oeil detailing. Anderson’s creative vision makes his arty fashion concept accessible to all, with the chance to purchase unique pieces at Loewe flagship stores.
Under Anderson’s direction, Loewe has become a significant business set to exceed half a billion euros in revenue this year. With expansion plans such as the upcoming flagship store in London and the recent pop-up in Soho, the brand is attracting a younger clientele and solidifying its position as a leading fashion house in the industry.
For more information on Loewe’s latest collections, visit their website here.
To explore more about Jonathan Anderson’s creative vision at Loewe, check out this article here.
