Loewe, the luxury brand, is taking a step towards sustainability by opening its first-ever physical store dedicated to the restoration of its bags and small leather goods. As consumers increasingly prioritize eco-friendly and long-lasting options, Loewe ReCraft aims to cater to this demand.
While Loewe has been providing repair and maintenance services in its stores for several years, the launch of Loewe ReCraft represents a significant expansion of these services. The Spanish brand has chosen Japan for its inaugural location, specifically the city of Osaka and the Hankyu Umeda shopping center. The store is situated on the 8th floor, known as “Green Age,” which has been recently transformed to promote environmentally friendly brands, products, and services.
At Loewe ReCraft, customers can engage with skilled artisans who specialize in enhancing and restoring leather articles. The range of services includes sewing, restoring faded edges, and replacing eyelets, rivets, or bag handles. The store aims to celebrate craftsmanship beyond mere novelty, giving customers the opportunity to prolong the lifespan of their beloved Loewe products.
In addition to the restoration services, Loewe ReCraft also offers various customization options. Customers can personalize their bags, baskets, clutches, and more. Furthermore, the store features a selection of products made from surplus raw materials from the brand. This revaluation principle, inspired by Jonathan Anderson, Loewe’s creative director, has already given rise to collections such as Eye/LOEWE/Nature and The Surplus Project handbag series.
These initiatives reflect Loewe’s commitment to sustainability and ethical practices. By providing repair and customization services, as well as repurposing surplus materials, the brand is encouraging responsible consumption and offering alternative options to consumers who value durability and environmental consciousness.
To learn more about Loewe ReCraft and its dedication to sustainability, check out these useful links:
Loewe Official Website
Vogue Business – Loewe’s First Store Dedicated to Repair and Restore
