Loewe, the prestigious Spanish luxury brand that is part of the acclaimed French conglomerate LVMH, has announced its arrival in New York City with the launch of its first store in the heart of SoHo. Located at 76 Greene Street, this new store officially opened its doors to the public on December 10th, marking a significant milestone for the brand’s expansion in the U.S.
Catering to both men and women, the store offers a wide range of luxurious products, including ready-to-wear clothing, handbags, small leather goods, accessories, footwear, eyewear, and exquisite jewelry. What sets this store apart is its unique collaboration with six talented artists whose works are prominently displayed throughout the space. From striking sculptures to captivating paintings, visitors are immersed in a world of contemporary art that beautifully complements Loewe’s iconic designs.
The store itself is a masterpiece of design, blending modern aesthetics with the building’s historic charm. Featuring original oak floors and stucco walls, the store exudes a sense of elegance and sophistication. One of the highlights is the stunning sculptural screws that adorn the space, drawing inspiration from traditional cider presses from Spain, Portugal, and France. This fusion of heritage and innovation showcases Loewe’s commitment to craftsmanship and creativity.
In addition to showcasing its latest collections, the store also serves as a platform for Loewe’s ever-expanding collection of contemporary art. This strategic move follows the success of the brand’s flagship store in Miami, signaling Loewe’s dedication to offering a one-of-a-kind shopping experience to its clientele. With a presence in key multibrand retailers across the country, including Neiman Marcus, Nordstrom, and Saks Fifth Avenue, Loewe continues to solidify its position in the U.S. market.
Backed by the powerhouse that is LVMH, Loewe is experiencing remarkable growth, with the parent company reporting impressive revenue gains in the recent quarter. As part of a diverse portfolio that includes renowned brands like Dior, Louis Vuitton, and Fendi, LVMH’s influence in the fashion industry is unparalleled. The opening of Loewe’s store in New York underscores the brand’s dedication to innovation and luxury, promising a captivating shopping experience for discerning shoppers.
To explore more about Loewe’s latest collections and artistic collaborations, visit their official website here. For a glimpse into LVMH’s portfolio of luxury brands and their global impact, click here.
