Loewe has just launched its FW23 Men’s campaign, featuring the incredibly talented singer and songwriter Omar Apollo and the Golden Globe-nominated actor Jamie Dornan. This campaign, shot by renowned photographer David Sims, invites viewers into a captivating world of minimalistic aesthetics and surreal atmospheres.
The campaign images exude an ethereal quality, with softly blurred backgrounds that allow the focus to rest on the luxurious garments and accessories meticulously crafted from velvet, leather, and felt. Inspired by classical allegorical paintings, the group shots showcase three models with copper and paper wings, striking poses reminiscent of Renaissance art. These compositions pay homage to the works of artist Julien Nguyen, whose creations deeply influenced Loewe’s FW23 collection. This fusion of contemporary fashion and timeless artistic references brings a unique and forward-thinking perspective to the campaign.
Alongside the group shots, the campaign also presents striking still-life images of Loewe’s iconic bags and shoes, including the Puzzle Fold tote, Terra Chelsea boots, and derbies. By incorporating these elements, the campaign seamlessly connects the men’s collection with the women’s, employing reduction as a captivating and intriguing image-making technique.
The involvement of Jamie Dornan and Omar Apollo further elevates this campaign. Dornan, who recently received Golden Globe and Critics’ Choice nominations for his outstanding performance in “Belfast” (2021) and a BAFTA nomination for his role in “The Fall,” continues to impress with upcoming projects like the Netflix film “Heart of Stone” and “The Haunting of Venice.” On the other hand, Omar Apollo, a rising star in the pop music scene, launched his debut album “Ivory” in 2022, garnering a Best New Artist nomination at the 65th Grammy Awards in 2023. Their presence adds charisma and star power to the already captivating visuals.
With the FW23 Men’s campaign, Loewe once again demonstrates its ability to create visually stunning campaigns that challenge the conventional boundaries of both fashion and art. Through collaborations with incredibly talented individuals like Dornan and Apollo, the brand solidifies its reputation as a champion of creativity and individuality. As fashion enthusiasts eagerly anticipate the release of Loewe’s FW23 collection, this campaign offers a tantalizing glimpse into the brand’s innovative and imaginative world.
To learn more about Loewe’s FW23 Men’s campaign and explore their other captivating creations, visit their official website: https://www.loewe.com/.
For a closer look at David Sims’ remarkable photography and his contributions to the fashion industry, check out his portfolio here: http://www.davidsimsofficial.com/.
