Loewe, the renowned luxury fashion house born in Madrid, is preparing to host its inaugural major exhibition called Crafted World in Shanghai this upcoming spring. Taking place at the Shanghai Exhibition Centre, the 45-day-long event will commence on March 22 and conclude on May 5. Crafted World aims to pay tribute to Loewe’s rich Spanish heritage, culture, and unwavering dedication to craftsmanship.
Directed by Loewe’s creative mastermind, Jonathan Anderson, Crafted World will take spectators on a captivating journey through the brand’s iconic designs and cultural collaborations that have shaped its illustrious 178-year history. From its humble beginnings as a Madrid-based leather-making collective in 1846 to its present stature as a leading luxury fashion house, the exhibition will shine a spotlight on Loewe’s evolution. Furthermore, it will present significant milestones, including its appointment as an official supplier to the Spanish Royal Crown, its acquisition by LVMH, the establishment of the esteemed Loewe Foundation, the inauguration of the first Loewe store in China, and the creation of the Loewe Foundation Craft Prize.
Jonathan Anderson has played a pivotal role in transforming Loewe into not just a fashion label, but also an esteemed cultural institution. Crafted World promises to be an interactive and immersive experience, occupying an impressive 1,600 square meters of space and featuring an eclectic array of artifacts and artworks. In line with Anderson’s innovative approach to Loewe’s runway shows, in which he often incorporates installations by accomplished fine artists, the exhibition will boast visually stunning displays that aim to captivate and engage audiences.
Crafted World aspires to transport viewers to the very heart of Spain, the front row of the Paris runway, and the creative inspirations that have informed Loewe’s recent collections. It offers a celebration of the artistry of craftsmanship and serves as a tribute to the global community of craftspeople and collaborators with whom Loewe works. From Indian ribbon-makers to Ecuadorian tapestry artists, South African basket-makers, and Chinese bamboo weavers, the exhibition will highlight the diverse range of talents that contribute to the beauty of Loewe’s creations.
Among the standout features of Crafted World is its accessibility, as the exhibition will be open to the general public, with no admission fee required. Loewe remains steadfast in its commitment to sharing their passion for craftsmanship and artistic prowess with a wider audience, providing everyone with the opportunity to immerse themselves in the enchanting world of Loewe.
Crafted World is poised to be a groundbreaking exhibition that not only showcases Loewe’s rich heritage and dedication to craftsmanship but also invites spectators to embark on a captivating sensory and cultural journey. As Loewe continues to redefine the boundaries of luxury fashion, this exhibition stands as further testament to the brand’s unwavering commitment to innovation and artistic vision.
Useful links:
– Loewe Crafted World Exhibition
– More information about Loewe’s Crafted World Exhibition
