Loewe, the LVMH-owned brand, has recently announced that actor Jamie Dornan will serve as its new Global Brand Ambassador. Dornan, who has previously appeared in several campaigns for the fashion house, will be launching his first official ambassador campaign with Loewe’s SS24 men’s runway collection. Fans can expect to see the campaign imagery, photographed by David Sims, released on Friday.
Jamie Dornan, originally from Northern Ireland, shares a special connection with Loewe’s creative chief, Jonathan Anderson. He has been praised by The Irish Times as one of Ireland’s top film actors. Dornan’s impressive acting career includes standout performances in Kenneth Branagh’s “Belfast” (2021), BBC’s “The Fall,” “The Tourist,” Branagh’s “A Haunting in Venice,” and Netflix’s upcoming film “Heart of Stone” (2023) alongside Gal Gadot.
Dornan’s combination of acting and modeling experience makes him a perfect fit for Loewe. Jonathan Anderson spoke highly of him, mentioning how Dornan’s performances exude a genuine and pure strength that resonates with the brand. Dornan expressed gratitude and excitement about his new role, praising Anderson’s talent, creativity, and approachability.
As Loewe’s Global Brand Ambassador, Dornan will play a crucial role in shaping and promoting the brand’s image worldwide. This partnership is expected to infuse new energy and appeal into the luxury fashion label. Supporters of Jamie Dornan and Loewe can look forward to seeing more of him representing the brand in upcoming campaigns and events.
Useful links:
Loewe Official Website
LVMH Official Website
