British fashion brand LK Bennett is further expanding its store portfolio with the opening of a new location at Gunwharf Quays outlet mall in Portsmouth. Despite being an outlet store, the new store not only showcases items from the SS22 and AW21 collections, but also includes pieces from the current AW22 collection, including the brand’s signature printed clothing, shoes, and accessories.
This strategic move aligns with LK Bennett’s overall strategy to increase its presence in key retail destinations. The brand has recently opened a flagship store on London’s prestigious New Bond Street, in addition to stores in Hampstead and Multrees Walk in Edinburgh.
Gunwharf Quays is a popular shopping destination, and many of LK Bennett’s customers already frequent the mall. By opening a store in this location, LK Bennett can tap into a customer base that is already familiar with the outlet mall and increase its visibility among shoppers.
Since its establishment in Wimbledon in 1990, LK Bennett has steadily grown and now operates 15 standalone stores with 32 concessions across the UK and Ireland. The brand’s products are also available through renowned retailers such as Selfridges, Fenwick, and John Lewis. LK Bennett has a strong international presence as well, with stores across Europe and a thriving online platform.
As LK Bennett continues to expand, it remains committed to delivering quality and stylish pieces to its loyal customer base. The brand’s expansion plans are centered around providing the latest trends, timeless designs, and impeccable craftsmanship that have become synonymous with the LK Bennett name.
Useful links:
1. Gunwharf Quays official website
2. LK Bennett official website
