Fashion retailer LK Bennett has elevated its partnership with Royal Ascot by becoming an Official Sponsor of Ascot Racecourse, solidifying its presence at the prestigious racing event and expanding its reach to target consumers.
Previously, LK Bennett held the position of Official Licensee for Ladies Fashion, successfully launching two summer collections of ready-to-wear and footwear. This new sponsorship represents a natural progression for both LK Bennett and Ascot Racecourse, which are both iconic British brands.
The partnership has already received positive feedback from consumers and media outlets both in the UK and globally, indicating its success. LK Bennett plans to build on this momentum by organizing a series of exciting activations to further engage with customers. The first of these activations will be the Royal Ascot x LK Bennett fashion experience during the Royal Meeting from June 20 to 24.
Additionally, LK Bennett will establish a year-round boutique at Ascot Racecourse, enabling racegoers to shop their collections beyond the racing season. The brand will also launch an autumn/winter collection for the Jumps Season, as well as the official Royal Ascot x LK Bennett collection for spring/summer 2023. These collections will feature not only clothing, but also handbags and footwear.
Darren Topp, CEO of LK Bennett, expressed excitement about the extended partnership with Ascot, noting that it will create new and exciting opportunities for the brand and its customers. Felicity Barnard, Commercial Director of Ascot Racecourse, added that the collaboration aims to amplify the fashion associated with Ascot Racedays and Royal Ascot through interactive experiences, content, and the anticipated LK Bennett collections launching in 2023.
In conclusion, LK Bennett’s official sponsorship of Ascot Racecourse is a significant achievement. It not only strengthens the brand’s marketing efforts but also positions it prominently in front of its desired audience. The collaboration between these two iconic British brands promises exciting opportunities for fashion enthusiasts and racegoers alike.
Useful links:
1. Ascot Racecourse Official Website
2. LK Bennett Official Website
