Liverpool One, a premier shopping destination in the UK, has defied the odds post-lockdown by showcasing a robust performance that surpasses regional and national trends. Recent data from the shopping center reveals that footfall is holding strong at 86% of pre-lockdown levels, with sales reaching an impressive 88%, outperforming UK averages by 7% and 10%, respectively.
Thanks to a carefully planned phased reopening strategy, Liverpool One has witnessed a substantial 18% increase in visitor spend, accompanied by a 13% rise in conversion rates. It appears that consumers who have ventured out to shopping locations are displaying an increased enthusiasm for retail therapy. The extended opening hours and reintroduction of experiential activities throughout the estate are expected to drive footfall even further.
The government’s Eat Out to Help Out initiative has been a game-changer for Liverpool One, particularly benefiting its dining outlets and subsequently contributing to an uptick in foot traffic to fashion stores. Alison Clegg, Director of Asset Management at Grosvenor Europe, attributes the layout of Liverpool One as a key factor in instilling consumer confidence and attracting visitors.
With almost all retailers reopened, dining incentives in place, and a lineup of summer activities on offer, Liverpool One continues to gain momentum. Recent highlights include the exciting addition of three new stores – MAC, Castore, and SSG, each bringing unique offerings to shoppers.
In summary, Liverpool One’s resilience and success in the aftermath of lockdown underscore its ability to adapt to the evolving retail landscape while providing a secure yet dynamic setting for visitors. With growing consumer faith, the shopping center is poised to maintain its positive trajectory in the foreseeable future.
Find out more about Liverpool One’s offerings and events on their official website.
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