Liverpool-based luxury fashion retailer Cricket is entering the digital realm by launching its own webstore. Justine Mills, the founder of Cricket, aims to bring her innovative and fashion-forward approach to retail to online customers. The webstore, cricket-fashion.com, will provide the same curated and intimate shopping experience that Cricket is known for.
Cricket has been a prominent retailer in Liverpool for over thirty years and has developed a strong local following among affluent shoppers. With its unique selection of labels, the store has become a go-to destination for fashion enthusiasts. By launching the webstore, Cricket will be able to expand its customer base beyond its physical store and cater to a much wider audience.
Initially, the webstore will offer its products to customers across the UK, with the added convenience of next-day delivery. Cricket’s popular leopard and zebra print packaging will add a touch of luxury to the online shopping experience. The store will also provide free returns to ensure a hassle-free shopping experience for its customers.
Cricket’s ethos, which revolves around innovation and creativity, will remain at the core of the brand even in the digital realm. The webstore will feature a diverse range of men’s, women’s, and children’s fashion from renowned fashion houses like Balenciaga, Saint Laurent, and Off-White. Other notable labels stocked at Cricket include Givenchy, Céline, Stella McCartney, and Christian Louboutin.
In order to maintain a visually appealing and cohesive digital presence, Cricket has appointed Alec Maxwell of Kloss Films as the Digital Creative Director and Image Director. Maxwell will be responsible for overseeing the aesthetic of all digital channels, including the newly launched webstore. This move showcases Cricket’s commitment to providing customers with an immersive and visually captivating online shopping experience.
To celebrate the launch of the webstore, Mills has collaborated with her “Cricket community” to create a special campaign. The campaign features long-time fans, including Coleen Rooney and her son Kai, and highlights the essence of Cricket’s unique style. Directed and captured by Alec Maxwell, the campaign perfectly embodies Cricket’s fashion viewpoint.
By venturing into the world of e-commerce, Cricket is taking a significant step towards expanding its reach and introducing its distinctive fashion perspective to a broader audience. With its reputation for innovation and curation, Cricket’s online presence is set to revolutionize the luxury fashion industry. Customers now have the opportunity to explore and shop Cricket’s carefully selected collections from the comfort of their own homes, experiencing the brand’s luxurious aesthetic with just a click of a button.
Useful links:
1. Visit Cricket’s webstore
2. Learn more about Cricket
